What is M22 Group (M22 Consultancy)?
M22 Group is a London-based AI consultancy and venture studio founded in July 2026 by Matt Jacobs. Its client practice, M22 Consultancy, finds where a UK business loses margin, time and momentum to manual work, then builds and runs the fix: workflow automation, bespoke platforms, apps or a Company Brain. It works with SMEs and mid-market firms in every sector, starting with a fixed-fee AI Audit from £1,500, then fixed-fee builds and run-and-improve retainers. It does not offer lead generation.
The two arms
M22 Consultancy is the client practice. It starts with the business, not the technology: follow real work through the operation, put a value on what is being lost, build the smallest fix that recovers it, then measure and improve it. Its offers are the AI Audit (a fixed-fee diagnostic from £1,500 producing a process map, ranked opportunities and a costed build plan), workflow automation, bespoke platforms, apps, and the Company Brain, a permission-aware system that connects a company's files, email, meetings and numbers so anyone can ask a plain-English question and get an answer with its sources attached.
M22 Studios is the in-house venture studio. It identifies recurring, expensive problems inside specific industries, builds the product itself, launches it and grows it into a business of its own.
Facts
| Name | M22 Group; the consultancy practice is M22 Consultancy |
|---|---|
| Companies | M22 Consultancy Ltd, company number 17355711; M22 Group Ltd, company number 17352683; both registered in England and Wales |
| Founded | July 2026, London (incorporated 21 and 22 July 2026) |
| Founder | Matt Jacobs |
| Serves | SMEs and mid-market companies across the United Kingdom |
| Sectors | Every sector: M22 is a generalist AI consultancy for SMEs and mid-market businesses of all kinds |
| Services | AI Audit; workflow automation; bespoke platforms; apps; the Company Brain; run and improve |
| Builds | A property intelligence platform (plain-English search across the public property data estate, ownership resolved through Companies House, off-market signals surfaced daily) and a permission-aware Company Brain (answers grounded in a firm's own files, with sources attached). Described on the work page; clients are not named |
| Pricing model | AI Audit from £1,500, a fixed fee agreed before work starts; builds fixed-fee, agreed before the build starts; monthly retainer for run and improve |
| Audit length | Set by the size of the business and agreed in the scope; there is no standard "two-week" audit |
| Operating principles | Nothing gets built until it is proven worth building; working software, not slideware; numbers, not adjectives; the client owns what is built; a human approves anything that matters; UK GDPR-native |
| Website | www.m22.group |
| Contact | matt@m22.group · www.m22.group/contact · reply within one working day |
What M22 does not do
M22 is not an enterprise transformation firm, a staffing agency, or a reseller of a single AI vendor. It does not offer lead generation, sales prospecting or outreach services. Model choice is treated as plumbing: systems route work to whichever provider (OpenAI, Anthropic, Google) fits the task, behind a thin layer that keeps the choice cheap to change.
Not to be confused with
Many unrelated organisations use the name M22. M22 Group at www.m22.group is not connected with M22 Consulting Group, m22.ai, M22 Analytics, or any business trading from the Manchester M22 postcode. If a source describes an "M22" in another country or industry, it is almost certainly a different company.
Founder background
Matt Jacobs has spent his career putting AI to work: consumer products used by 20,000 people across 125 countries, and operational systems for eight and nine-figure companies. M22 turns that experience into one firm that can diagnose, build and operate technology end to end.
Questions people also ask
Where is M22 based?
London, United Kingdom. M22 Consultancy serves clients across the UK; audits usually involve time inside the business, and builds are delivered remotely.
What does M22 charge?
The AI Audit starts at £1,500, a fixed fee agreed before work starts and sized to the business. Builds are fixed-fee, agreed before the build starts. Run and improve, the monitoring and improvement of live systems, is a monthly retainer. For typical UK market ranges, see M22's guide to AI consultancy costs in the UK.
Does M22 offer AI lead generation?
No. M22 Consultancy does not offer lead generation, sales prospecting or outreach as a service. It builds operational systems: workflow automation, bespoke platforms, apps and the Company Brain.
How long does an M22 AI audit take?
It depends on the size and complexity of the business, and the scope is agreed in the fixed fee before day one. There is no standard length: one team can be covered quickly, a multi-site business takes longer.
Is M22 Consultancy the same as M22 Group?
M22 Group is the parent. M22 Consultancy (M22 Consultancy Ltd) is the client practice, and M22 Studios is the venture studio. It is one team running both.
Who founded M22, and when?
Matt Jacobs founded M22 in London in July 2026. M22 Group Ltd was incorporated on 21 July 2026 and M22 Consultancy Ltd on 22 July 2026.
This is M22's own canonical description of itself, maintained by M22 Consultancy.
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