M22 Studios

We identify industry problems. Then build the answer in-house.

M22 Studios creates original software around recurring, expensive problems we identify in specific markets. We research, design, build and operate each product ourselves.

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The studio

The studio
M22 Consultancy

Consultancy work begins with a client.

M22 Studios

Studio work begins with an industry problem we have identified.

We validate the gap, build the product ourselves, launch it and create the business around it.

  1. 01

    Spot

    Identify a problem that is frequent, expensive and poorly served inside a specific industry.

  2. 02

    Build

    Design and build the smallest valuable product in-house, using the same delivery engine as the consultancy.

  3. 03

    Launch

    Take the product to market, learn from real use and turn feedback into focused improvements.

  4. 04

    Scale

    Grow the product into a focused company with its own customers, operation and momentum.

One connected team. Product loop active.

m22-studios · product-loopActive
  1. 01Industry problemEvidence from real operatorsResearch
  2. 02Product decisionValue, scope and risk agreedProduct
  3. 03Working buildDesign and engineering togetherBuild
  4. 04Market releasePut in front of real customersLaunch
  5. 05Customer evidenceUsage and commercial feedbackLearn
↺ Customer evidence returns directly to product and engineering.
Why it stays in house

The people making the decision also make the product.

There is no handoff from strategist to outsourced build team. Research, product, design, engineering and operation stay connected from the first problem to the first customer.

  1. 01One team from insight to launch
  2. 02Products built with the tools we use ourselves
  3. 03Commercial feedback reaches the product quickly

One group. Two ways to build.

M22 Consultancycreates systems for clients.
M22 Studioscreates products of its own.

M22 Consultancy creates systems for clients. M22 Studios creates products of its own. Both are powered by the same habit: find the important problem, then build the useful answer.

About M22 Group