We identify industry problems. Then build the answer in-house.
M22 Studios creates original software around recurring, expensive problems we identify in specific markets. We research, design, build and operate each product ourselves.
Speak to M22 ↗Consultancy work begins with a client. Studio work begins with an industry problem we have identified. We validate the gap, build the product ourselves, launch it and create the business around it.
Spot
Identify a problem that is frequent, expensive and poorly served inside a specific industry.
Build
Design and build the smallest valuable product in-house, using the same delivery engine as the consultancy.
Launch
Take the product to market, learn from real use and turn feedback into focused improvements.
Scale
Grow the product into a focused company with its own customers, operation and momentum.
The people making the decision also make the product.
There is no handoff from strategist to outsourced build team. Research, product, design, engineering and operation stay connected from the first problem to the first customer.
One group. Two ways to build.
M22 Consultancy creates systems for clients. M22 Studios creates products of its own. Both are powered by the same habit: find the important problem, then build the useful answer.
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