M22 Consultancy
Find the operational work that is worth removing, prove the value and build a system your team can rely on.
Explore the consultancy →M22 works in two directions. We create operating systems for clients, and we create original software when the problem deserves a company of its own.
The common thread is not AI. It is the ability to understand a difficult problem, reduce it to something buildable and turn the answer into working software.
Find the operational work that is worth removing, prove the value and build a system your team can rely on.
Explore the consultancy →Find underserved market problems and build the original software that can become a focused business.
Explore the studio →Matt has spent his career putting AI to work: consumer products used by 20,000 people across 125 countries, and operational systems for eight and nine-figure companies. M22 turns that experience into one firm that can diagnose, build and operate technology end to end.
Every engagement is led personally: the commercial case first, the technology second, and a working system in production as the only acceptable outcome.
What is taking too long? What keeps getting missed? What would the business be able to do if that work disappeared?
Ask it with us ↗