AI built around your business, not the other way around.

We find where margin, time and momentum are being lost. Then we build the automation, software or platform that removes the drag.

What changes

Software only pays when it lands on the right problem. We find the point where margin, capacity or momentum is being lost, prove the value, and build what changes it.

01

The AI audit

Not sure where to start? We go inside your operations and price exactly where automation pays. Sized to your business, yours to keep.

02

Bespoke builds

From removing one repetitive workflow to the platform your business runs around. Wired into the tools you already use, with human approval where judgement matters.

03

The Company Brain

One permission-aware hub connecting your files, meetings, inbox and numbers. Ask a question in plain English; get a sourced answer.

How it moves

Nothing gets built until it's proven worth building.

01

Understand

We follow real examples through the business, speak to the people doing the work and map every handoff, workaround, exception and decision point.

What you get A clear process map and a shortlist of where time, margin or momentum is being lost.
02

Quantify

We measure frequency, labour, delays, errors and revenue impact, then compare the value of changing the process with the effort and risk involved.

What you get Ranked opportunities with an expected return, delivery cost and clear priority.
03

Build

We design around the highest-value route, connect the systems already in use and keep human approval wherever judgement matters.

What you get Working automation or software, documentation and a clear owner inside the business.
04

Improve

After launch, we measure adoption, time saved, exceptions and business results, then improve the system against how people actually use it.

What you get Measured change, focused improvements and a system your team can rely on.
Selected systems

Built for real work.

View all work
The Company Brain

Every file, meeting and number. One place to ask.

The biggest thing we build. Every email, meeting, document and number lands in one place automatically, so instead of asking around, you ask the Brain. It keeps a living file on every client and project, chases what goes quiet, and flags the handful of things that actually need attention.

01Ask instead of asking around: answers in seconds, with the sources attached
02Nothing goes quiet: overdue work and silent clients get chased automatically
03Permission-aware and human-approved: people see what they should, actions need a yes

The commercial effect: more deals reach the finish line, clients stay because nothing goes quiet on them, and leadership time moves from chasing updates to winning work.

Property intelligence

The entire sourcing pipeline, on one screen.

A property group’s pipeline ran on portals, title documents and spreadsheets. Now they describe the site they want in plain English; the platform searches 31 million transactions, names the owner behind every result, and surfaces off-market opportunities, like probate sales, before they’re ever listed. The letter to the owner goes out from the same screen.

31M+transactions
2.1Mcommercial units
7.7Mleases parsed
AI lead generation

Qualified meetings, researched one account at a time.

A lead engine researched target accounts, drafted relevant outreach and turned replies into qualified meetings. A human approved every send.

AI Lead EngineLive
P
Prospect matched
ICP fit confirmed
Scored
R
Account research
Context enriched
Ready
D
Outreach draft
Human approval required
Review
M
Qualified meeting
Calendar booked
Booked
M22 Studios

For problems too useful to leave as an idea.

We identify recurring, expensive problems inside specific industries, then research, design and build the product in-house. The same team takes it from first insight to a business of its own.

Enter M22 Studios
SpotIdentify the problem
BuildMake it in-house
LaunchTake it to market
ScaleGrow the business

Not sure where to start? That’s what the first call is for.

Thirty minutes on how the work happens today. You’ll leave with an honest read on where automation would pay in your business, and where it wouldn’t.

Book a call